If your agency reports for plumbers, roofers, HVAC shops and other local service businesses, AgencyAnalytics is the safest of the three: it charges $25 per client a month ($20 billed yearly), includes white label, and has its own connectors for Google Local Services Ads, Google Business Profile and CallRail. DashThis charges per dashboard instead, so it gets cheaper than AgencyAnalytics once you pass about 5 clients and also includes white label, but each plan caps how many data accounts you connect and Local Services Ads is not on its integration list. Reportei is the cheapest way to start, at $24 a month for 5 projects, but its CallRail connector needs the $79 Premium plan and is still marked alpha.
How this comparison was made: it is research, not a hands-on test. We read the three pricing pages, integration pages and help articles on October 30, 2026, set Reportei’s price table to monthly billing in US dollars, and did the cost math ourselves. We have not run client reports in any of the three tools, so there is no score here. Prices are US list prices before tax.
Per client, per dashboard or per project: how each tool bills you
The billing unit decides the bill more than the headline price, so start here.
AgencyAnalytics charges per client. Its pricing page shows one plan at $20 per client a month billed yearly, and the page’s own summary gives $25 a month on monthly billing. A client is one business relationship, and each client can have any number of integrations, reports and dashboards. There is no minimum in the page’s calculator, and agencies with 25 or more clients are sent to sales for a volume price.
DashThis charges per dashboard, with a cap on sources. Individual is $44 a month for 3 dashboards and 15 sources, Professional $139 for 10 dashboards and 40 sources, Business $279 for 25 dashboards and 100 sources, and Standard starts at $429 for 50 dashboards. Paying yearly saves $120, $300, $540 and $840 a year on those plans. A dashboard is one report, and a source is one connected data account, such as one GA4 property or one ad account. If you build one dashboard per client, the dashboard count is your client count, and the source cap is the number to watch: a client with GA4, Google Ads, Business Profile and CallRail uses 4 sources, so 10 such clients fill the 40 sources on Professional exactly.
Reportei charges per block of projects. A project is one client, brand or company. The price table starts at 5 projects and goes up in steps of 5 to 200. At 5 projects, Starter is $24 a month, Pro $39 and Premium $79. The plans differ in integrations (10, 41 and 52), dashboards (5, 5 and 10), team members (3, 8 and 20) and AI credits (10, 20 and 30 a month). Bigger project tiers are priced in the same table; set your project count there before you compare.
If you are still choosing the CRM that sits behind these reports, our guide on how to push LSA leads into GoHighLevel covers getting the lead data in one place first.
What 3, 5, 10 and 20 clients cost each month
Month-to-month billing, one dashboard per client in DashThis, no add-ons:
| Clients | AgencyAnalytics | DashThis | Reportei |
|---|---|---|---|
| 3 | $75 (3 × $25) | $44 (Individual, 3 dashboards, 15 sources) | $24 / $39 / $79 (5-project Starter / Pro / Premium) |
| 5 | $125 | $139 (Professional, 10 dashboards, 40 sources) | $24 / $39 / $79 |
| 10 | $250 | $139 (Professional) | 10-project tier: check the price table |
| 20 | $500 | $279 (Business, 25 dashboards, 100 sources) | 20-project tier: check the price table |
| Billed yearly | $20 per client | Saves $120 / $300 / $540 a year | 30% off annual plans from Oct 28 to Nov 30, 2026 (sale) |
| Free trial | 14 days, no card | 14 days, 10 dashboards | 3 days |
Prices checked October 30, 2026 on each vendor’s pricing page.
The pattern is simple. At 3 clients, Reportei and DashThis are well under AgencyAnalytics. At 5 clients, AgencyAnalytics and DashThis cost about the same. From 10 clients up, DashThis costs a little over half of what AgencyAnalytics does because you pay for a block of dashboards, not for each client. That only holds while each client fits inside the source cap; a client with many ad accounts or locations uses more sources and can push you up a plan.
Local-service data: Local Services Ads, Business Profile and CallRail
For an agency whose clients live on phone calls, three sources matter most: Google Local Services Ads, Google Business Profile and a call tracking tool such as CallRail. Here is what each vendor’s own pages say.
AgencyAnalytics has a dedicated Local Services Ads connector that reports leads, phone calls, messages, cost and cost per lead, and it counts messages together with calls in the lead total. Its Business Profile connector covers call clicks by date or hour, direction requests, website clicks, reviews and average rating, and map versus search views. The CallRail connector plays full call recordings inside the report and can roll several CallRail locations into one report. Its help article lists real limits: only qualified leads come through the CallRail API, history is capped at roughly 3,000 records rather than by date, and today’s data refreshes every 4 hours.
DashThis lists Google Business Profile, Google Ads, GA4 and CallRail, but Local Services Ads is not on its integration list. Its CallRail page covers total, unique, qualified, answered and missed calls, average duration, the call log, tracking number and traffic source, with no limit on CallRail accounts or numbers. The one limit in its help center: the call log only shows in a multi-column list widget. For LSA numbers you would need the Google Sheets or CSV import that DashThis does list.
Reportei has a Local Services report page with the widest lead breakdown of the three: charged, booked, declined, expired and credited leads, leads by phone, message and booking, connected calls and call connection rate. It does not say which plan includes it, and its plans FAQ says integration access varies by plan. CallRail is the catch: Reportei’s help article says the connector is available from the Premium plan only and is still in alpha.
One more thing to plan for: Google is moving Local Services Ads into Google Ads as Performance Max campaigns in stages through 2027. None of the three vendor pages mentions the move yet, so ask your pick how its LSA connector handles migrated accounts. Our guide to tracking Google LSA calls after the move lists what to save before an account switches.
White label and client logins
AgencyAnalytics includes white label in the per-client price: your logo and colors, client branding, a custom domain and custom email. It also includes unlimited staff users and unlimited client users with a client portal, so a client’s office manager can log in without costing a seat.
DashThis also includes white label on every plan: it removes DashThis branding, lets you use your own domain in shared dashboard links and sends automated emails from your own address. Users are unlimited, so staff and clients can all log in.
Reportei’s plan table lists sharing links, PDF export and embeds, but it does not list white label or a custom domain on any plan. Team seats are capped at 3, 8 or 20 depending on the plan, so check that number if account managers and contractors all need their own logins.
Where each one falls short
- AgencyAnalytics: costs more than DashThis from about 5 clients up, because every client adds $20 to $25 a month. Its Rank Tracker and AI Tracker are paid add-ons, not part of the client price.
- DashThis: no Local Services Ads connector on its list, and the source caps (15, 40, 100) bite if clients have several ad accounts or locations. The Individual plan stops at 3 dashboards, so a fourth client moves you to $139.
- Reportei: CallRail only on Premium and still in alpha, a 3-day trial that is too short to build real client reports, and no white label listed. Its integration list leans toward social media, which suits content agencies more than call-driven local work.
Which one fits your agency
- You report LSA, Business Profile and CallRail for call-driven clients and want your own branding: AgencyAnalytics. It is the only one of the three with all three connectors generally available.
- You have 10 or more clients who mostly need Google Ads, GA4, Business Profile and CallRail, with no LSA: DashThis. At 10 clients it is $139 a month against $250, white label included, as long as you stay inside 40 sources.
- You are a freelancer with up to 5 clients, mostly social media and Google, and no call tracking: Reportei Starter or Pro at $24 or $39 a month. Move to Premium only if you need CallRail and accept an alpha connector.
If call tracking is the piece you have not chosen yet, our Nimbata vs CallRail comparison prices both for a small service business. More guides for agencies are in our agency CRM and automation hub, and how we research and test explains how comparisons like this one are put together.
Sources
- AgencyAnalytics pricing
- AgencyAnalytics Google Local Services Ads integration
- AgencyAnalytics Google Business Profile integration
- AgencyAnalytics help: connect CallRail
- DashThis pricing
- DashThis integrations
- DashThis CallRail reporting
- DashThis help: CallRail limitations
- Reportei plans and pricing
- Reportei Google Local Services reports
- Reportei help: how to integrate CallRail
