BookingKoala pricing looks simple on the plan cards: $27, $57 or $197 a month. The catch for a cleaning company is what those numbers count. Plans are sized by providers (the people who do the cleans) or storage, text reminders need a Twilio account you pay separately, and card fees go to your payment processor. This page lays out each plan, the team size where the price jumps, and a worked monthly bill for a 12-cleaner maid service.
How we put this together: researched from BookingKoala’s pricing page and its Help Center articles on Twilio and payment processors, plus Twilio’s and Stripe’s US pricing pages, all read on November 11, 2026. Researched from vendor pages, not hands-on tested: we have not run a cleaning business on BookingKoala, and the totals below are our arithmetic on published prices. See our research and testing methods.
What BookingKoala charges each month
BookingKoala has three standard plans billed monthly, Starter from $27, Growing from $57 and Premium from $197, plus larger Premium tiers from $237 to $597 a month for bigger teams. The BookingKoala pricing page shows monthly prices only; it lists no annual discount.
| Plan | Monthly price | Providers or storage | What it adds |
|---|---|---|---|
| Starter | From $27 | 5 providers or 5 GB | Theme builder, custom domain, booking forms, smart scheduling, mobile access, 1 custom lead form |
| Growing | From $57 | 15 providers or 15 GB | Advanced reports, referral and rating system, gift cards, GPS and clock in/out, prospects, SMS notifications |
| Premium | From $197 | 50 providers or 50 GB | Campaigns (5,000 contacts), multi-step forms, daily discounts, hiring tools, multilingual support, funnels, unlimited forms |
| Premium, larger tiers | $237 to $597, in $40 steps | From 60 providers or 60 GB (10,000 contacts at $237) | Everything in Premium; price rises with providers, storage or contacts |
Prices checked November 11, 2026. Prices exclude sales tax, which BookingKoala says it collects where the law requires it.
If you are choosing between booking-form-first tools, our BookingKoala vs Launch27 comparison puts these plans next to Launch27’s flat pricing.
Count your cleaners before you pick a plan
The plan you need is set by headcount more than by features. Every cleaner who performs jobs counts toward the provider limit, so the monthly price stays flat inside a band and then jumps.
| Cleaners on the schedule | Cheapest plan that fits | Monthly price | Note |
|---|---|---|---|
| 1–5 | Starter | $27 | No SMS notifications; Growing at $57 if you want text reminders |
| 6–15 | Growing | $57 | SMS notifications included (texts still billed by Twilio) |
| 16–50 | Premium | $197 | The 16th cleaner adds $140 a month |
| 51–60 | Premium, first larger tier | $237 | Higher tiers run to $597; the page does not list their provider counts |
Two practical points. First, the limit can also be hit through storage (5, 15 or 50 GB), so a business with a large photo library may move up early. Second, BookingKoala says plan limits are not enforced automatically: your booking site stays live, but you are asked to upgrade before adding more providers or contacts. Budget for the next tier before a hiring push, not after.
Text reminders run through your own Twilio account
SMS notifications appear from the Growing plan up, but BookingKoala does not send texts on its own number. Its Twilio setup guide says “you will first need to create a Twilio account,” then paste your own Account SID, API key and phone number into BookingKoala. Twilio bills you directly.
On Twilio’s US SMS pricing page, outbound texts start at $0.0083 per segment plus a carrier fee ($0.0042 for “all other carriers”, $0.0035 for AT&T), and a local number costs $1.15 a month. Twilio also notes that US A2P 10DLC texting is “subject to registration onboarding fees” without listing the amount on that page. That registration step is where many small cleaning companies get stuck; if you are a sole proprietor with no EIN, read our guide to A2P 10DLC registration without an EIN before you switch reminders on.
Card fees go to your processor, not BookingKoala
BookingKoala connects to one processor per account: Stripe, Square, PayPal (through Braintree) or Authorize.net. Its payment processor help page says “There are no additional fees based on the transactions you process in your BookingKoala account.” Your processor still charges its own rate. Stripe’s standard US rate for domestic cards is 2.9% + 30¢ per successful charge; Square, PayPal and Authorize.net set their own.
That makes BookingKoala different from all-in-one platforms that bundle payments. You pick the processor and can move if you find a better rate, but nobody inside BookingKoala negotiates it for you.
Worked example: a 12-cleaner maid service
Here is one realistic month, using only published prices. Assumptions: 12 cleaners, 200 paid bookings, an average ticket of $150 paid by card through Stripe, and 3 texts per booking (confirmation, reminder, on-the-way) of one segment each.
| Line | How it is worked out | Monthly cost |
|---|---|---|
| BookingKoala Growing | 12 cleaners fit the 15-provider limit | $57.00 |
| Twilio texts | 600 segments × ($0.0083 + $0.0042 carrier fee) | $7.50 |
| Twilio phone number | One local number | $1.15 |
| Stripe card fees | 2.9% of $30,000 + 200 × $0.30 | $930.00 |
| Total before tax | Excludes 10DLC registration fees and sales tax | $995.65 |
The subscription is under 6% of the total. For most cleaning companies the card fee line is the one worth shopping, and the texting bill stays small even at a few hundred bookings. The plan price matters most at the tier edges: the same business at 16 cleaners would pay $197 instead of $57.
Trial, cancelling and plan limits
- Free trial: the FAQ says you are charged “after the 14-day free trial is over,” and you can switch plans during the trial. One heading on the pricing page shows “1430-Days”, which reads as a typo; the FAQ and page description both say 14 days.
- Card on file: your card is charged as soon as the trial ends, so cancel before day 14 if you are not staying.
- Contracts: “there are no contracts or commitments”; you cancel from inside your account.
- Changing plans: upgrade or downgrade any time; BookingKoala adjusts the difference.
- Setup: no fee for general help, demos or connecting services. A full store build is referred to a third party, with no price on the page.
Is BookingKoala good value for a cleaning company?
For a residential cleaning business with 6 to 15 cleaners that wants online booking, a branded booking site and text reminders, Growing at $57 is one of the lower subscription prices we have seen for that feature set. The value fades at 16 cleaners, where the jump to $197 buys marketing features a growing team may not need yet.
It fits less well if you want payments and texting handled in one bill, because both run through outside accounts you set up and manage. Teams that quote large commercial jobs or need deeper job costing should compare it with the field service platforms in our cleaning business software guide, and price those against Housecall Pro pricing, which is priced by plan and user count rather than by provider band.
More scheduling and job management tools are in our field service software hub.
Sources (read November 11, 2026): BookingKoala pricing page and FAQ; BookingKoala Help Center, “Set up Twilio” and “Setting up payment processors”; Twilio, US SMS pricing; Stripe, pricing.
