November 9, 2026 · What changed: ServiceTitan announced Homh at Pantheon on October 6, 2026. Its help center now says Homh is live in Los Angeles, with ten more metros added from the week of October 12, and a ServiceTitan post from October 26 says the Homh app is live on ChatGPT, Google Gemini and Claude. Bookings are free for selected contractors during an introductory period.
A homeowner in Phoenix types “my AC stopped blowing cold, can someone come today?” into ChatGPT. Until this fall, the best that answer could do was list a few companies and send the homeowner off to call them. ServiceTitan Homh is built to finish the job: find a contractor, show an open arrival window and drop a confirmed appointment straight into that contractor’s ServiceTitan schedule. This explainer covers how Homh works, which contractors can get in, what it costs, and what changes for your dispatch board if you are selected, plus what owners on Jobber or Housecall Pro can do instead.
How we put this together: researched from ServiceTitan’s October 6, 2026 press release, its October 26 Pantheon recap post, the Homh FAQ in the ServiceTitan Help Center and the public homh.com site, all read on November 9, 2026. We have not booked a job through Homh or used it as a contractor, so every capability below is ServiceTitan’s description, not our test. Our research and testing methods explain how we separate the two.
What Homh is, in plain terms
Homh is ServiceTitan’s consumer booking network: a curated list of ServiceTitan contractors that homeowners, or the AI assistant a homeowner is chatting with, can book directly, with the appointment landing in the contractor’s ServiceTitan account. ServiceTitan calls it a “consumer demand generation platform.” It has two front doors:
- homh.com, a consumer site branded “Powered by ServiceTitan” with plumbing, heating and air, and electrical services, a ZIP code search, an AI chat assistant and live technician tracking.
- AI assistants. The press release says Homh “works with ChatGPT, Gemini, and Claude,” and the October 26 recap says the Homh app plugin is live on all three.
It is not a lead marketplace in the Angi or Thumbtack sense. ServiceTitan’s FAQ is explicit that Homh bookings are “confirmed appointments, not leads.” That one design choice drives most of what follows.
How a booking travels from ChatGPT to your schedule
The homeowner describes the problem, the assistant pulls matching Homh contractors with real-time availability from ServiceTitan, the homeowner picks one and an arrival window, and a Job is created in that contractor’s ServiceTitan account. ServiceTitan has not published the technical details of how each assistant connects, so the steps below come from its FAQ and the homh.com pages.
- Request. A homeowner asks an assistant, or the homh.com chat, for help with a plumbing, HVAC or electrical problem.
- Match. Homh shows participating contractors for that trade and area. On homh.com, each profile card shows a star rating and review count, years in business, jobs completed in the last 30 days and the dispatch fee.
- Book. Availability comes from your ServiceTitan data, so the slots shown are the ones your board can actually take. Same-day one-hour arrival windows are optional and switched on or off in Homh settings.
- Land. The booking is created as a ServiceTitan Job, not a Booking, tagged with the “Homh Marketplace” campaign and auto-assigned to a qualified technician.
- Arrive. The homeowner can track the technician on a map and message them, according to homh.com.
Five rules that change your dispatch board
The part most coverage skipped is what a Homh job does once it is in your account. These rules are all from ServiceTitan’s FAQ, and each one has an operational cost if your office is not ready.
| Homh rule | What it means for a 5–15 tech shop |
|---|---|
| No accept or decline step | The job is on the board the moment the homeowner books. Your availability settings are your only filter, so stale capacity means overbooking. |
| Auto-assigned to a qualified technician (cannot be turned off) | You can reassign afterward, but a dispatcher should check Homh jobs each morning so the right tech and truck stock go out. |
| Cannot be cancelled through Homh | You manage changes in your normal ServiceTitan workflow. ServiceTitan warns that frequent cancellations can hurt your performance score or continued participation. |
| Homeowner cancellations and no-shows must be recorded accurately | Sloppy job outcomes can look like jobs you failed to complete. Train CSRs on the right cancellation reasons. |
| Dispatch fee is shown before booking | You set it in your Homh profile and choose whether it is credited toward the repair. Profiles on homh.com show everything from $0 to $135, some marked “applied to service.” |
For an owner used to lead-based channels, the shift is that you no longer screen jobs one by one. The screening happens up front, in how honestly your ServiceTitan capacity, business units and job types describe what you can do.
Who can get on Homh right now
Only ServiceTitan contractors that Homh selects, in supported metros and trades. You cannot sign up from the public site the way you would list on a directory. According to the FAQ, selection rests mainly on performance plus market and trade coverage, and needs:
- strong operational performance and enough job history to measure it;
- a supported market: Los Angeles is live, and Atlanta, Dallas, Denver, Indianapolis, Las Vegas, Minneapolis, Orlando, Phoenix, San Diego and Washington, D.C. were added starting the week of October 12, 2026 (ServiceTitan says the list may change);
- a supported trade: plumbing, HVAC and electrical, with more residential trades planned;
- bookable availability in ServiceTitan.
ServiceTitan says business size, revenue and how much you spend with ServiceTitan do not affect selection. Selected companies get an enrollment email; everyone else can ask their ServiceTitan customer success manager to join the waitlist, which does not guarantee a spot. The October 26 post sums it up as “invite-only in a few key areas — for now.”
How Homh scores contractors
Each contractor gets a Job Performance Rating out of 10, the average of three 10-point measures: On-Time Arrival, Hire Rate (how often a first appointment turns into a hire) and Job Quality & Satisfaction. Scores are compared against similar work in the same metro, trade and division, weighted by your business mix, and calculated from ServiceTitan data you cannot edit.
Two commitments in the October 26 post matter for owners who have been burned by pay-to-rank directories: contractors cannot pay to rank higher, and ServiceTitan says it will never charge to remove a negative comment or promote a positive review. The FAQ adds that no single published score automatically removes a business, and that performance is expected to play a bigger part in exposure and ranking over time. ServiceTitan also says these three metrics will show up in ServiceTitan reports whether or not you are on Homh, which makes them worth watching now.
Reviews are the one input you control directly. Homh lets you connect a Google Business account and pick one or more Google Places; without that connection, Homh may show only a limited number of reviews. If your Google review count is thin, our guide to getting more Google reviews as an HVAC company covers the request timing and wording that work for trades.
What Homh costs
Nothing per booking for now. The FAQ says “Homh bookings are free to participating businesses during the introductory period.” ServiceTitan has not published an end date or a price. What it has said:
- Pricing, if introduced, comes with advance notice and terms you can review first.
- The plan is outcome-based pricing, paying for completed work rather than for leads.
- Homh does not guarantee any booking volume.
The October 26 post is also candid that agent-driven bookings are “small today.” Treat Homh as a cheap early position in a channel that may grow, not as a replacement for your Local Services Ads or Google Business Profile.
On Jobber or Housecall Pro? What you can do instead
Homh is ServiceTitan-only; a profile is built from your ServiceTitan job history and bookings are created as ServiceTitan Jobs. The same trend still reaches you, through different doors:
| Route into AI assistants | Who it is for | Who books |
|---|---|---|
| Homh (homh.com and the ChatGPT, Gemini and Claude app) | Selected ServiceTitan contractors in supported metros | Homeowner, through Homh |
| Direct booking connection (MCP) on your own website | Any business whose booking system can expose one; ServiceTitan mentions it as a separate option | A homeowner’s AI agent, on your site |
| Owner-side connectors such as Jobber’s ChatGPT and Claude connector | Jobber users | Nobody: these help the owner query and manage their own data |
| Being cited in AI answers | Every local business | Homeowner calls or books from your listing |
The last row is the one every contractor can act on today. Assistants recommend businesses they can find and trust, so the groundwork in our guide on how local service businesses get cited in AI Overviews and ChatGPT applies whether or not you ever join Homh. For Jobber users, our explainer on Jobber Teammate covers Jobber’s own AI agent, which works inside your account rather than bringing in customers. And if you are weighing ServiceTitan against lighter platforms in the first place, our best field service software for small business roundup compares who each one fits.
If you get the invite: a six-point setup check
Because there is no accept step, the setup is the screening. Before you finish enrollment:
- Capacity and arrival windows. Make sure the availability ServiceTitan shows matches the techs you really have, and decide whether to offer same-day one-hour windows.
- Business units and job types. Link only the services you want booked online; the FAQ says available services follow what is linked to your profile.
- Dispatch fee. Pick a number and decide whether it is credited to the repair. Homeowners see it before they book.
- Google reviews. Connect your Google Business account so your full review count shows.
- Cancellation codes. Train CSRs to log homeowner cancellations and no-shows correctly so they do not count against you.
- Reporting. Filter by the “Homh Marketplace” campaign each month and compare close rate and average ticket with your other channels.
To opt out later, ServiceTitan says to contact support@servicetitan.com or your success manager. More on ServiceTitan, Jobber and Housecall Pro is in our field service software hub.
Questions contractors ask about Homh
Can homeowners really book a plumber inside ChatGPT?
ServiceTitan says yes: its October 26 post states the Homh app plugin is live on ChatGPT, Google Gemini and Claude. Coverage is limited to selected contractors in the supported metros and trades, and we have not tested the booking ourselves.
Is Homh free for contractors?
During the introductory period, yes. ServiceTitan plans outcome-based pricing later and promises advance notice before any fee starts.
Can I decline a Homh job?
Not inside Homh. There is no accept or decline step; you manage the Job in ServiceTitan, and frequent cancellations can affect your score or participation.
Does Homh work with Jobber or Housecall Pro?
No. Homh profiles and bookings run on ServiceTitan data. Jobber’s ChatGPT and Claude connector is an owner tool, not a consumer booking channel.
Sources (read November 9, 2026): ServiceTitan, Pantheon 2026 announcement (October 6, 2026); ServiceTitan blog, Max, Atlas, and Homh take the next step at Pantheon (October 26, 2026); ServiceTitan Help Center, Homh FAQ; homh.com consumer site.
